Health & Nutrition

Our nutritionally complete meals are based on the extensive research and the expertise of our food technicians and certified dietitians. Since our launch in 2014, we are constantly innovating to make the healthiest food possible.

Besides our own research, we formulate our recipes based on a large meta-analysis by established health and nutrition institutions such as the World Health Organization and the European Food Safety Authority. 

We use sustainable ingredients which are naturally filled with the good stuff and fortify these where it adds a health benefit.

Product formulas explained 

Plenny Shake v3.0

Plenny Drink v2.0

Plenny Bar v2.0

Plenny Shake Active v3.0

Plenny Pot v1.0


Plenny Shake v2.1 to v3.0: What changed?

Plenny Shake Active v1.0 to v3.0: What changed?


Meal Shakes and Weight Management

Complete Guide To Fat Loss

Complete Guide to Weight Gain

Complete Guide to Weight Maintenance

Why We Gain Weight in Winter


Research and development blogs

How much protein do you really need?

Dietary fiber and prebiotics: meals designed down to your stools

How to improve your Immune System

Heart Health: How to Keep Your Heart Happy and Healthy

Jimmy Joy and Mental Health

Why is sleep important? (spoiler: It's very important)

The science behind feeling full and hunger

Complete Guide to Intermittent Fasting

Lactose: Is It Good or Bad for You?

Pre- and probiotics: The guide to a healthy gut

What Is Ahiflower?

Food Cravings and Mindful Eating

Guide to living longer than 100 years

5 science-based reasons to switch to a plant-based diet

Guide to Sweeteners 

Beginners guide to Nutrition

The Ins and Outs of Climate Change

The Ins and Outs of Climate Change pt II: why we don't care

The Science Behind Forming Habits 

One meal with 172 health benefits

How To Get Yourself Together and Stop Procrastinating

Low inflammation food: Jimmy Joy

 Guide to getting the most out of your pre- and post-workout 



Curious to know more about nutrition?

Introduction to macronutrients

Introduction to micronutrients


Use cases

Our customers use Plenny to save time and gain energy to do what they love. They use it for an effective breakfast or a fast lunch for example. There are however the exceptions that make for great stories. Below are the adventurers going to extremes to put our products to the test.

Diabetes-friendly Meal Replacement Shakes To Make Your Life Easier

Food comas explained and tips on how to prevent it

Rowing across the Atlantic, a Plenny Shake powered world record

Getting ripped with Plenny Shake

How a 100% Plenny Shake challenge became a 3-year habit

Lee ate nothing but Plenny Shake for 6 months and did blood tests



Comparison of blood glucose response between Plenny Bar and Huel Bar over the course of 135 minutes

Comparison of Blood Glucose Response Between Jimmy Joy Plenny Shake and white bread over 120 minutes


Plenny Shake Recipes

Overview of Plenny Shake cooking recipes


Quality Assurance

How does Jimmy Joy perform their quality assurance?