Six reasons to drink your breakfast.

Scoop. Water or milk. Shake. That's the entire recipe.

No pan, no dishes, no decisions before you're technically awake. “No time for breakfast” stops being a sentence you say.

Protein shakes give you protein. That's one job out of many.

Plenny Shake does the whole job: 25g protein, slow carbs, good fats, fiber, and all 26 vitamins & minerals your body needs^* — balanced into one 400 kcal meal. Drink it at 8, stay full until lunch.

And it's that every single day. No guessing whether you ate well this morning — you know you did.

A full Plenny Shake meal costs €1,75.^*

The station coffee-and-pastry run can't say that. And unlike the pastry, this one counts as actual breakfast.

Nature brings the base: oats, soy, rice, and flaxseed. Our nutrition team brings the rest — every vitamin, mineral, and macro dialed in to what we know that you need.

The formula is on version v4 after 12 years of refining — and we keep tweaking it as the science moves, to make it the best it can possibly be.

The usual problem with eating the same breakfast: it gets old. Hard to pull off with 8 flavours to rotate through.

Chocolate Monday, Banana Tuesday, Tropical when you're feeling brave. Same complete nutrition in every bag — the flavour is the only decision left to make.

Statistically, a few of them might be. But 50 million meals shipped since 2014 is a lot of breakfasts!

That's not us being persuasive. That's a quarter of a million people optimizing their morning.