At Jimmy Joy, we make nutritionally complete meals for busy people. From shakes to bars and ready meals, our mission is to simplify healthy eating without sacrificing taste, nutrition, or sustainability. We're science-driven, customer-obsessed, and constantly innovating to create the future of convenient nutrition.

The role

We’re looking for a Social Media Performance Content Creator to level up our paid and organic content game. Your mission is to create scroll-stopping, high-converting content that builds brand awareness, drives acquisition, and activates our community—especially on Meta, TikTok, and YouTube Shorts.

You'll also manage our ambassador program from end to end: sourcing talent, negotiating deals, and nurturing relationships with creators who genuinely love our products. You’ll collaborate closely with the creative, marketing, and retention teams to make sure content doesn’t just look great—but performs.

This is a hybrid creative-strategic role. One foot in storytelling, the other in performance metrics.

What You’ll Do

• Ideate and produce short-form video content (TikTok, Reels, Shorts) for performance and organic social, based on trends, hooks, and proven content formats.
• Work with internal team and UGC creators to script, storyboard, and edit ads and native-style videos.
• Collaborate with paid media team to optimize for CTR, thumbstop, ROAS, and other KPIs.
• Manage our ambassador program: scout potential partners, reach out, negotiate deliverables, and maintain strong ongoing relationships.
• Report on performance metrics and continuously iterate based on data insights and customer feedback.
• Maintain a deep understanding of platform algorithms, trends, and emerging creator tools.
• Be the brand voice on platforms—showing up authentically, consistently, and creatively.

What We’re Looking For

• 2+ years experience in content creation, performance marketing, or social media (ideally in DTC or food & lifestyle brands).
• Proven track record of creating content that performs—bonus points for Meta/TikTok ad success.
• Strong copywriting and editing skills for short-form formats (video-first mindset).
• Excellent communication and collaboration skills—able to give and receive feedback constructively.
• Highly organized with experience managing creator relationships or ambassador/influencer programs.
• Analytical mindset with a creative soul: you’re comfortable jumping into dashboards and turning insights into action.
• Up to date with current social trends, memes, editing styles, and platform tools.
• English fluency is required. Dutch is a strong plus.

What we offer

• The opportunity to build one of Europe’s most exciting nutrition brands from the inside.
• A flat, fast, and international work environment with lots of creative freedom and ownership.
• A creative office space in Swieqi, Malta.
• Competitive salary: €30-€36k depending on experience.
• Free office lunches and unlimited Plenny meals for yourself.
• Personal development budget for learning, gear, or creator tools.
• Exposure to performance marketing, conversion strategy, and influencer growth at scale.
• And of course: fun, freedom and trust! We’re results-driven, but we know the journey has to be joyful.