Health & Nutrition

Our nutritionally complete meals are based on the extensive research and the expertise of our food technicians and certified dietitians. Since our launch in 2014, we are constantly innovating to make the healthiest food possible.

Besides our own research, we formulate our recipes based on a large meta-analysis by established health and nutrition institutions such as the World Health Organization and the European Food Safety Authority. 

We use sustainable ingredients which are naturally filled with the good stuff and fortify these where it adds a health benefit.

Product formulas explained 

Plenny Shake v2.1

Plenny Drink v2.0

Plenny Bar v2.0


Meal Shakes and Weight Management

Complete Guide To Fat Loss

Complete Guide to Weight Gain

Complete Guide to Weight Maintenance


Research and development blog posts

Dietary fiber and prebiotics: meals designed down to your stools

Plenny Shake: latest update

Plenny Shake Active: latest update

How to boost your Immune System

Heart Week

Jimmy Joy and Mental Health

Why is sleep important? (spoiler: It's very important)

The science behind feeling full and hunger


Curious to know more about nutrition?

Introduction to macronutrients


Use cases

Our customers use Plenny to save time and gain energy to do what they love. They use it for an effective breakfast or a fast lunch for example. There are however the exceptions that make for great stories. Below are the adventurers going to extremes to put our products to the test.

Diabetes-friendly Meal Replacement Shakes To Make Your Life Easier

Food comas explained and tips on how to prevent it

Rowing across the Atlantic, a Plenny Shake powered world record

Getting ripped with Plenny Shake

12 months Plenny Shake diet

Lee ate nothing but Plenny Shake for 6 months and did blood tests



Comparison of blood glucose response between Plenny Bar and Huel Bar over the course of 135 minutes


Plenny Shake Recipes

Overview of Plenny Shake cooking recipes


Quality Assurance

How does Jimmy Joy perform their quality assurance?