Jimmy Joy’s ingredients explained: what goes into your Plenny meals?

At Jimmy Joy we choose the ingredients for your meals with great care. Our science-based approach makes sure you only get the best: great nutrition, great taste, and sustainability too!

In this article we’ll take a look at all the ingredients that go into Plenny meals and why. 

Let’s take a look at:


Oats are a main ingredient in our Plenny Shakes and Plenny Bars are low-glycemic. This means that blood sugar levels stay constant after consumption. This beneficial effect is mainly thanks to the insoluble fibres, called beta-glucans, which are naturally present in oats. By the way, those beta-glucans also help to slow down digestion and help lower blood pressure and cholesterol. [33-37]

Occurs in: Plenny Shake (oat flour), Plenny Shake Active (oat flour), Plenny Drink (oat extract, oat fibre), Plenny Bar (oat flour)


We add soy flour and soy protein isolate, which add protein and fats to our Plenny meals. Soy flour contains mostly polyunsaturated fats and adds to the omega-6 contents. The protein in soy has a high digestibility and absorption rate, which is why we use soy protein isolate. 

Did you know that soy has a PDCAAS of 1? This means that soy protein provides 100% of the essential amino acids! Soy is the only plant-based protein source that scores this well. On top of that, soy protein isolate has a smooth texture and taste, and contributes to a great flavour profile. 

We add Soy lecithin as a natural emulsifier, which enables the ingredients to remain well mixed in the Plenny Drink.

You can read more about soy in this article. [57-59]

Occurs in: Plenny Shake (soy flour, soy protein isolate), Plenny Shake Active (soy flour, soy protein isolate), Plenny Drink (soy protein isolate, soy lecithin), Plenny Pot (soy protein isolate), Plenny Bar (soy protein isolate)

Rice flour

Rice flour and rice extract makes sure there are healthy, complex carbs in your meals, without any free sugars! These offer a rapid energy boost without causing a spike in blood glucose levels, thanks to our complex formulations designed to keep slow digestion. As a result, they contribute to maintaining more stable blood sugar levels after consumption. [53]

Occurs in: Plenny Shake (rice flour), Plenny Bar (dehydrated rice extract).

Vitamin and mineral mix 

It’s important for nutritionally complete meals to have the right micronutrient amounts. This is why we add all 26 essential vitamins and minerals in a customised mix. This mix makes sure you consume at least 20% of the reference intake per portion. You can read more about the micronutrients and the specific forms we add.

Occurs in: all meals.


Aromas, also known as flavourings, are added to our meals to give them a nice taste and smell. EFSA (the European Food Safety Authority) carefully checks and reviews each aroma before it becomes available on the market - that’s why safety is guaranteed. Aromas are only added in very small amounts. Tasty and harmless! All aromas we use are natural, except for the vanilla flavouring in the Plenny Shake and Plenny Shake Active [1]. 

Occurs in: Plenny Shake, Plenny Shake Active, Plenny Pot, Plenny Drink, Plenny Bar

Black beans

Black beans are in the Plenny Pot Creamy Cajun Pasta, where they work their magic by adding to the protein and fibre content. [2]

Occurs in: Plenny Pot

Cocoa powder

Cocoa powder is a natural source of tastiness, and we use it in all our chocolate-flavoured meals. It adds a bit of saturated fatty acids while remaining well within a healthy range. On top of that, cocoa contains high concentrations of health-promoting polyphenols, which are presumed to have anti-inflammatory effects. [3,4]

Occurs in: Plenny Shake, Plenny Shake Active, Plenny Drink, Plenny Bar

Cellulose gum

This fibre makes the Plenny Drink creamier, which is awesome because otherwise, we would have to use fats to do that! The fact that it makes the consistency thicker has some interesting health benefits: it slows down the eating rate and gastric emptying, which allows for all nutrients to be absorbed, ánd it makes you feel more fulfilled throughout the day. [7,8]

Occurs in: Plenny Drink



Coconut milk powder and coconut oil powder contribute to the overall fat content of the Plenny Pot. Because of their saturated fatty acid content, coconut fats are not always greeted with much enthusiasm. But coconut-derived fats consist of medium-chain triglycerides (MCT), which, current research suggests, have a positive effect on weight loss, fat loss, energy-burning and improving your gut health. Just to be on the safe side, the saturated fatty acid content of the Plenny Pot is still well below the recommended upper limit of 10E%! [11-16]

Occurs in: Plenny Pot, Plenny Shake Coconut (coconut milk powder)


Our fruity-flavoured meals are flavoured and coloured with real fruit! We use freeze-dried fruit. Freeze-drying is a dehydration method that yields high-quality products: the loss of flavour and aroma is minimised, while the preservation of nutrients such as vitamins is maximised! [17]

Occurs in: Plenny Shake (except in the Plenny Shake Passionfruit), Plenny Shake Active, Plenny Bars.

Glucose syrup

Glucose syrup is added to the Plenny Pots for a boost of instant energy. Yet, the complex composition of this product prevents a sugar peak or dip! [18]

Occurs in: Plenny Pot


Glycerine is used as a humectant in the Plenny Bars: it extends the shelf life by reducing water activity. It also retains moisture, adds volume, and improves the softness of the meal. [19]

Occurs in: Plenny Bar

Green lentils

Green lentils are in the Plenny Pot Tikka Masala, where they contribute to the protein and fibre content. Besides that, it gives a nice bite! [2]

Occurs in: Plenny Pot

Golden flaxseed

Did you know that flaxseed is one of the richest natural sources of alpha-linolenic acid (ALA)? Its high content of α-Linolenic acid (omega-3) and linoleic acid (omega-6) is especially important for the fatty acid profile of our meals. And compared to consuming the whole seed, the bioavailability of ALA is higher in milled flaxseed! 

The milled flaxseed also contributes to the protein and fibre content in our meals. 

​​Recently, concerns have arisen about the presence of high levels of hydrocyanic acid in flaxseed, especially cyanide. For this reason, the European Food Safety Authority (EFSA) has strict regulations about the presence of these compounds. Flaxseed contains very small amounts of cyanide, and the flaxseed we use undergoes heat treatment. This ensures the amounts fall well below the European Food Safety Authority advisory safe limit! [20-25]

Occurs in: Plenny Shake, Plenny Shake Active, Plenny Pot (ground flaxseed and flaxseed oil), Plenny Bar

Guar gum

Like cellulose gum, the consistency of the Plenny Drink is thickened by guar gum. But better yet: a moderate intake of this fibre is associated with cholesterol- and glucose-lowering effect and helps with weight loss thanks to its gel-forming properties. Guar gum also contributes to increased satiation,  since it slows down the rate of eating and gastric emptying. [26,27]

Occurs in: Plenny Drink

Inulin/chicory root fibre

Inulin, derived from chicory roots, is a source of fibre in our meals. It has a low caloric value because it is not digested. Instead, inulin goes to the colon and acts as a prebiotic: a source of nutrition for the microbiota in the gut. This is pretty cool because good bacteria help you stay healthy by leaving less room for bad bacteria to grow! Also, inulin promotes the absorption of calcium, magnesium and iron.  [28-30]

Occurs in: Plenny Shake, Plenny Shake Active, Plenny Pot, Plenny Bar


Maltodextrin is a sweet-tasting carbohydrate made out of corn starch. It is added to some of our meals for quick energy. However, the complex composition of our meals, ánd the presence of complementary carbohydrate sources — fibre and protein — counterbalance the energy spike it normally gives by itself. Energy boost? Yes! Sugar peak? No! [31] 

Occurs in: Plenny Pot Tikka Masala, Plenny Drink, Plenny Bar. 

Microcrystalline cellulose

Plenny Drink is thickened with a fibre called microcrystalline cellulose (MCC). MCC has fat-mimicking effects, making the Plenny Drink creamier and a little thicker. But maybe even better: this fibre also increases the shelf-life by increasing the meal’s overall stability! [32]

Occurs in: Plenny Drink

Pea protein isolate

Pea protein isolate is made by - you guessed it -  isolating protein from peas. This protein powder contains all nine essential amino acids! But, just like all other pulse-based proteins, it lacks the amino acid methionine. That’s why, besides pea protein isolate, we add other plant-based protein sources to the Plenny Pot. [38,39]

Occurs in: Plenny Pot

Potato starch

Potato starch is resistant starch, which means that it’s not digested. It enters the large intestines mostly intact, where it acts as a fermentable fibre: it feeds the good bacteria! So potato starch actually contributes to a healthy gut environment! [40-42]

Occurs in: Plenny Pot

Probiotic: Bacillus Coagulans

Probiotics is the collective term for live bacteria and yeast that contribute to a healthy gut environment. Although adding live microorganisms to a meal might sound a little scary, probiotics are not new to your body. Did you know that most of them are similar to the ones that you already have?

But not all microorganisms are suited to be probiotics. ProDURA® is one of the brands producing Bacillus Coagulans UABc-20. Based on the composition, this strain can survive extreme processing, shipping, storage, and heat - in addition to the natural challenges of the digestive tract. We add this type of probiotic to support your digestive health! [43-49]

Occurs in: Plenny Shake, Plenny Shake Active, Plenny Pot, Plenny Bar.

Rapeseed oil

Rapeseed oil is low in saturated fatty acids. On top of that, it has an excellent ratio of α-linolenic acid (ALA) to linoleic acid (LA), better known as omega-3 and -6 fatty acids. These beneficial polyunsaturated fats are important in a healthy diet because they help prevent heart disease and strokes. Since your body doesn’t naturally produce them, we thought we’d help you out by adding some rapeseed oil to a few of our meals!  [50-52]

Occurs in: Plenny Drink, Plenny Bar.

Rice syrup

We use rice syrup (between 1.5 g - 9.5 g per bar) to bind the ingredients together. The exact amounts depend on the flavour. It’s also a source of quick energy, but without the peaks or crashes: the energy absorption is kept in check by the combination of proteins and fats! [54,55]

Occurs in: Plenny Bar


We use spices and herbs to enhance the taste of our savoury meals. This enables us not only to give you the best possible taste but also to keep the salt content to a minimum. Seasoning ingredients include cumin, ginger, coriander, turmeric, chilli, paprika, mushroom extract, white wine vinegar, lime powder, celery, cinnamon, mustard, coconut and brown sugar, salt, onion powder, garlic powder, tomato powder, yeast extract, spice extract, black and white pepper, cayenne pepper, malt extract, oregano and thyme. Yum! [56]

Occurs in: Plenny Pot

High-linoleic sunflower oil

Sunflower oil, pressed from sunflower seeds, is responsible for a huge chunk of the fat content of the Plenny meals. Sunflower oil is low in saturated fats, which can cause high cholesterol and blockages in the arteries.

More importantly, the sunflower oil we use is high-linoleic. This means that it contains more polyunsaturated than monounsaturated fatty acids. Polyunsaturated fatty acids, such as omega 6, essential for normal body functions, but cannot be produced by the body itself!

Besides numerous health benefits, high-linoleic sunflower oil has a neutral taste and is stable against oxidation. [50,51]

Occurs in: Plenny Shake, Plenny Shake Active, Plenny Pot.

Sweetener: sucralose

Sucralose is a synthetically produced sweetener made by processing conventional sugar (sucrose), and was given the JEFCA (The Joint FAO/WHO Expert Committee on Food Additives) designation of 'safe' in 1990. In the European Union, sucralose has been authorised as a substance in a wide range of foodstuffs since 2004. Sucralose has a sweetening power of about 600x the sweetness of sucrose. The use of sucralose allows us to bring a nice sweetness to the meals, keep the amount of sugar to a minimum, and make sure your blood sugar remains stable after a meal! [61-63]

Occurs in: Plenny Shake, Plenny Shake Active, Plenny Drink, Plenny Bar (except for Almond & Fig).

Modified tapioca starch 

As the name suggests, it comes from tapioca. It’s not genetically modified but rather structurally modified, resulting in a low-calorie starch. Rich in soluble fibre, it nurtures the growth of beneficial bacteria [64,65].

Occurs in: Plenny Bar

Dried Vegetables

Our savoury meals are partly flavoured with real vegetables! We use dried vegetables, so no water has to be transported, and the shelf-life is extended. We add red and green peppers, mushrooms, carrot, onion, green peas, broccoli and spinach, to give the meals a nice bite. [66]

Occurs in: Plenny Pot

White rice

White rice is a great source of energy. Consumed by itself, it causes a rise in blood sugar. But because we counterbalance this spike with the complex composition of macronutrients in our meals, your blood sugar stays nice and stable! Plus: the cooking properties of white rice make it ideal for an instant meal like the Plenny Pot. [67,68]

Occurs in: Plenny Pot (Tikka Masala Lentils, Vegetable Korma Rice, Mushroom Buckwheat Risotto)

Wholemeal pasta

Whole-wheat pasta simply means all the natural characteristics of the original grain are left intact. The natural fibres of wholemeal pasta increase the feeling of being full, and the lower glycemic index contributes to a limited rise in blood glucose. [69,70]

Occurs in: Plenny Pot (Creamy Cajun Pasta, Satay Noodles) 



This pseudocereal is a great source of complex carbohydrates, fibre and protein. It has a low glycemic index, and it is known for its high antioxidant content. Particularly rutin, which can help protect the body from oxidative stress and inflammation [71].

Occurs in: Plenny Pot (Mushroom Buckwheat Risotto)



Ahiflower is a plant-based dietary oil extracted from the seeds of the non-GMO crop Buglossoides arvensis. It offers a unique and balanced omega profile, making it distinct from other natural plant sources. We add it to increase the omega-3 content in some of our meals.

Occurs in: Plenny Shake Active


Freeze-dried microalgae: Tetraselmis chuii 

This alga has a lot of the antioxidant “superoxide dismutase” (SOD). Our body naturally produces this antioxidant, but as we age, we produce less and the quantity decreases. SOD is the first antioxidant in the line of defence against ROS: reactive oxygen species. These can damage proteins, lipids and genetic material. When there are too many ROS and too few antioxidants to battle them, the antioxidant defence system gets overwhelmed, and the body will experience oxidative stress [72].

Occurs in: Plenny Shake Active



Almonds are highly nutritious nuts rich in vitamin E, antioxidants, and monounsaturated fatty acids. They help reduce cholesterol levels in the blood, have a low glycemic index, and support a healthy cardiovascular system. [73]

Occurs in: Plenny Bar Almond & Fig


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