Jimmy Joy and Huel Comparison (2026 Update)

Updated on 16/06/2026

First, we’d like to give a nod to the team at Huel. Like Jimmy Joy, they’ve developed great nutritionally complete meals. And if you’re here because you’re evaluating Jimmy Joy vs. Huel, then you're on the right track.

This comparison will help you to inform yourself about the contents of each product. Ultimately, the choice of the best meal shake, bar, drink, or hot meal is yours to make, based on your preferences and needs.

What are you looking for in a complete meal? Maybe you’re thinking about replacing one meal with a drink. Or maybe you’re looking for an afternoon snack and consider a healthy meal bar. Maybe meal shakes could help with your weight goals.

Whatever the case, we hope this comparison helps!

Save 20% on your first order with code: Huel-comparison at checkout and try your first Plenny meal with no risk. 60-day money-back guarantee included.

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Jump to a specific comparison:

• Plenny Shake Pro vs Huel Black Edition
• Plenny Shake vs Huel Powder
• Plenny Bar vs Huel Complete Nutrition Bar
• Plenny Drink vs Huel Ready-to-drink
• Plenny Pot vs Huel Hot & Savoury
• Plenny Protein Shake vs Huel Complete Protein
• Plenny Protein Bar vs Huel Complete Protein Bar

What are the main differences between Jimmy Joy and Huel?

Price: On a like-for-like basis Huel is more expensive on every complete-meal format - roughly 15% on high-protein shakes, ~17–18% on hot meals and ready-to-drink, and ~69% per 400 kcal on meal bars. The one exception is Huel Essential, the budget powder, which undercuts our standard Plenny Shake.

Texture and taste: Customers consistently describe Jimmy Joy's shakes as smoother and easier to mix than Huel's.

Macronutrients: Both brands offer balanced, nutritionally complete meals, but the macro splits differ - Huel's Black Edition leans low-carb/high-protein, while our Plenny Shake range keeps oats as the complex-carb base.

Plenny Shake Pro vs. Huel Black Edition

Both are the high-protein flagship of each brand, built around 40 g of protein per 400 kcal meal. Plenny Shake Pro (formerly Plenny Shake Active) keeps oats as its carb base; Huel Black Edition strips carbs down with tapioca starch. We compare a single 400 kcal meal.

Per 400 kcal	Plenny Shake Pro (Vanilla)	Huel Black Edition (Vanilla)
Price (in €)	€1,99	€2,29
Fat (g)	12	17
Carbs (g)	27	19
Fiber (g)	7,5	8,1
Protein (g)	40	40
Subscription discount	20%	10%
Quick and smooth mixing	✅	❌
100% nutritionally complete	✅	✅
Flavoured with real fruit	✅	❌
Prebiotics (inulin)	✅	❌
Probiotics	✅	✅
Portions per pouch	20	17

 

 

“I've used a few different powdered foods but Jimmy Joy is the one I regularly come back to. The main appeal is the price - it's significantly cheaper than all the others on the market, while still ticking all the right boxes (such as high protein). The other big advantage over its competitors is the consistency: it's very smooth and dissolves nicely into an easy-to-drink shake. Some other brands, like Huel, are very very thick and often form lumps of undissolved powder no matter how much you shake them. That's never an issue with Jimmy Joy.” - Pb473

 

Remarks

• Same protein target (40 g), reached differently: Plenny Shake Pro uses soy protein isolate, oats, soy flour and flaxseed; Huel Black Edition uses pea and rice protein with tapioca starch.
• Huel Black Edition is lower-carb by design - that's its whole positioning. For a low-carb/keto-leaning buyer it fits; for a traditional oat-based complete meal, Plenny Shake Pro fits.
• Both contain probiotics (Heyndrickxia coagulans, former Bacillus coagulans), so this isn’t a differentiator here - but inulin (prebiotic) still is: Plenny Shake Pro pairs the probiotic with prebiotic fibre for a symbiotic effect.
• The creaminess and smoothness from Plenny Shake Pro comes from the balanced combination of ingredients and the ultra-fine oats, while Huel adds a stabilizer to get that thickness (xanthan gum). According to customers’ reviews, Huel is grittier, thicker and harder to mix.

Conclusion

At €1,99 vs €2,29 per meal, Huel Black Edition is ~15% more expensive. Two strong 40 g-protein meals at different angles: Plenny Shake Pro for smoother mixing, real-fruit flavour, inulin and better value; Black Edition for the lowest carbs and a gluten-free formula.

 

 

Plenny Shake vs. Huel Powder 

Huel Powder is Huel's original complete meal: a balanced, higher-protein, soy-free formula. Plenny Shake matches it on the essentials and adds oats, inulin, probiotics and real freeze-dried fruit, at a lower price per meal. We compare a single 400 kcal meal.

 

Per 400 kcal	Plenny Shake v4.0 (Vanilla)	Huel Powder (Vanilla)
Price (in €)	€1,75	€1,99
Fat (g)	15	12
Carbs (g)	38	37
Fibre (g)	7,6	7,8
Protein (g)	25	30
Subscription discount	20%	10%
Quick and smooth mixing	✅	❌
100% nutritionally complete	✅	✅
Flavored with real fruit	✅	❌
Prebiotics (inulin)	✅	❌
Probiotics	✅	❌
Flavours	9	10
Portions per pouch	10	17

 

Remarks

• Both are oat-based complete meals. The core formula difference: Huel Powder uses pea, rice and faba bean protein (soy-free) and pushes protein to 30 g, while Plenny Shake uses soy protein for a complete amino-acid profile at 25 g.
• Plenny Shake adds inulin (a prebiotic) and probiotics for gut health, and flavours with real freeze-dried fruit. Huel's latest Powder removed its prebiotics, kombucha and acerola cherry, and flavours with natural flavourings. So, no added fruit or live cultures
• On price, Plenny Shake is €1,75 vs €1,99 per meal on subscription, with a deeper subscription discount (20% vs 10%). Huel ships more meals per bag (17 vs 10), but the per-meal price already accounts for that.

Conclusion

Huel Powder is the higher-protein, soy-free pick. Plenny Shake comes in cheaper per meal (€1,75 vs €1,99), mixes smoother, adds gut-friendly inulin and probiotics, and brings a bigger subscription discount.

 

 

Plenny Bar vs. Huel Complete Nutrition Bar

 

A key structural difference: Plenny Bar is a full 400 kcal meal; Huel's Complete Nutrition Bar is a ~210 kcal snack. To compare like-for-like we scale both to 400 kcal.

Comparison is based on 100g/400kcal.

 

Remarks

• One Plenny Bar is a genuine 400 kcal meal; a Huel bar is ~210 kcal, so you need roughly two to match - which also means roughly twice the packaging per meal's worth of food.

• Plenny Bar adds probiotics and inulin; Huel's bar doesn't.
• Price basis: Huel's bar is €2,49 per 210 kcal bar; scaled to a 400 kcal meal that's ~€4,74. Plenny Bar is €2,80 for a full 400 kcal bar.

Conclusion 

Per 400 kcal, Huel's bar works out ~69% more expensive (€4,74 vs €2,80) - and it's a snack, not a meal. Plenny Bar is a complete 400 kcal meal that tastes like a treat: more food, less packaging, better value per meal.

Shop Plenny Bar

 

Plenny Drink vs. Huel Drink

 

Both are ready-to-drink complete meals. Our Plenny Drink is a compact 330 ml carton; Huel's standard Ready-to-Drink is a 500 ml bottle.

For this comparison, we’ve compared the nutritional information per 400 kcal of Vanilla flavour. 

 

Per 400 kcal	Plenny Drink (Vanilla)	Huel Drink (Vanilla)
Price (in €)	€3,19	€3,75
Fat (g)	15	19
Carbs (g)	45	34
Fibre (g)	6,9	6,5
Protein (g)	20	20
Subscription discount	20%	10%
Packaging	Tetra pack	Plastic bottle
100% nutritionally complete	✅	✅
Packed per	330 ml	500 ml
Units per pack	8	12

 

Remarks

• Plenny Drink ships less water (330 ml vs 500 ml) - a lower carbon footprint per meal, and a carton rather than a plastic bottle.
• Plenny Drink is more affordable when comparing ready-to-drinks. Huel is 18% more expensive than the Plenny Drink.
• Plenny Drink has a higher amount of vitamin B12 - B12 has a low bioavailability so we add more to compensate for this.

Conclusion

At €3,75 vs €3,19 per 400 kcal, Huel's is ~18% more expensive. Same protein (20 g), but Plenny Drink leads on packaging footprint and value.

Shop Plenny Drink

 

Plenny Pot vs Huel Hot & Savory



Huel's Hot & Savoury now have two formats, pots and packs. Here we compare both Cajun-style pasta per 400kcal.

 

Per 400 kcal	Plenny Pot (Creamy Cajun Pasta)	Huel Hot&Savoury (Cajun Pasta)
Pricing per 400 kcal	€3,08	€3,60
Fat (g)	13	9,0
Carbs (g)	45	51
Fibre (g)	12	7,4
Protein (g)	20	25
Subscription discount	20%	10%
Probiotics	✅	❌
100% nutritionally complete	✅	✅
Portions per pouch	10	7
Minimum purchase	1 pouch	1 pouch

 

Remarks

• Plenny Pot has notably more fibre (12 g vs ~7,4 g) and adds probiotics.
• Jimmy Joy is more affordable when comparing hot meals. Huel Hot & Savoury is 17% more expensive than the Plenny Pot.
• Huel's Hot & Savoury contains more sodium per portion than the Plenny Pot.
• Our pouches contain 10 meals while Huel’s only 7 meals.

Conclusion

At €3,60 vs €3,08 per meal, Huel's hot meal is ~17% more expensive. For hot meals, Jimmy Joy is the more fibre-rich, flexible and budget-friendly choice - and ships 10 meals per pouch vs Huel's 7.


 

Shop Plenny Pot



 

 

Plenny Protein Shake vs. Huel Complete Protein

 

For this comparison, we’ve compared the nutritional information per portion of the Chocolate flavour.

 

Per portion	Plenny Protein Shake (Chocolate)	Huel Complete Protein (Chocolate Fudge Brownie)
Pricing per portion	€1,12	€1,25
Fat (g)	2,8	1,3
Carbs (g)	3,0	2,5
Of which sugar (g)	0,09	0,1
Fibre (g)	1,6	2,3
Protein (g)	25	20
Subscription discount	20%	10%
Omega 3 (g)	0,49	0,12
Probiotics	✅	❌
Antioxidants from microalgae	✅	❌
100% nutritionally complete	✅	✅
Portions per pouch	30	26
Minimum purchase	1 pouch	1 pouch

Remarks

• Plenny Protein Shake delivers 25 g protein vs Huel's 20 g per portion, with 12 g essential amino acids and 5 g BCAAs.
• It also includes Tetraselmis chuii microalgae (rich in superoxide dismutase, an antioxidant linked to recovery) - Huel's Complete Protein doesn't.
• 30 portions per pouch vs Huel's ~26.
• Just like our other meals, Plenny Protein boasts a subtle and mild flavour. Unlike some alternatives on the market that tend to be overly sweet, we've crafted a smooth shake without overpowering sweetness. This approach is often employed to mask the bitterness of the protein isolates such as pea and rice products, but in our case, there's no need for such measures. Consequently, our shakes maintain a delightful balance without being excessively sweet.

Conclusion 

Plenny Protein Shake is both cheaper and higher-protein: €1,12 vs €1,25 per portion (Huel ~12% more) with 25 g protein vs 20 g, plus an antioxidant edge and more servings per bag. A strong value story for the protein-shake buyer.

 

Shop Plenny Protein Shake

Plenny Protein Bar vs. Huel Complete Nutrition Bar

 

Both are ~200 kcal high-protein snack bars (not meals). Here we make a comparison per bar.

 

Per portion	Plenny Protein Bar (Brownie)	Huel Nutrition Bar (Chocolate Fudge Brownie)
Pricing per portion	€1,99	€2,49
Fat (g)	9,2	7,7
Carbs (g)	13	17
Of which sugar (g)	2,1	1,7
Fibre (g)	8,6	7,7
Protein (g)	15	15
Subscription discount	20%	10%
Probiotics	❌	❌
100% nutritionally complete	✅	✅

Remarks

• This is the closest matchup in the whole comparison: identical 55 g serving, identical 15 g protein and near-identical calories (195 vs 191 kcal).
• Plenny's edges: a little more fibre (8,6 g vs 7,7 g), less salt (0,05 g vs 0,10 g), lower net carbs. Huel's edges: marginally less fat (7,7 g vs 9,2 g) and less sugar (1,7 g vs 2,1 g).
• Both are vegan, both are fortified vitamins and minerals (including ~55 mg choline), and both use sugar alcohols - so both can have a laxative effect in excess.

Conclusion 

Nutritionally these two are essentially a wash, with small trade-offs each way - so the decision comes down to price and taste. At €1,99 vs €2,49 per bar, Plenny Protein Bar is ~20% cheaper with slightly more fibre and less salt.

 

Shop Plenny Protein Bar

 

 

Wrapping it up

The decision of which nutritionally complete food to use is a personal one, connected to your own goals. Whichever you choose, you're most likely taking a step toward a more sustainable lifestyle.

We're confident Plenny meals taste better and mix smoother - but we'll let you be the judge. That's why we encourage you to try both and see which you prefer.

Unlike Huel, we offer a 60-day money-back guarantee even if you've already opened the meals. If for any reason you're not happy, contact us at love@jimmyjoy.com for a full refund - no questions asked.