Jimmy Joy and Huel Comparison (2025 Update)

Updated on 15/12/2025

First, we’d like to give a nod to the team at Huel. Like Plenny, they’ve developed great nutritionally complete meals. And if you’re here because you’re evaluating Jimmy Joy vs. Huel, then you're on the right track.

Use code Huel-comparison at checkout and try your first Plenny meal with no risk. 30-day money-back guarantee included.

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Jump to a specific comparison:

• Plenny Shake Active vs Huel powder 🥤
• Plenny Shake vs Huel Essential 🥤
• Plenny Drink vs Huel ready-to-drink 🧃
• Plenny Bar vs Huel Bar 🍫
• Plenny Pot vs Hot & Savoury 🍲

What are the main differences?

Price: Huel is up to 77% more expensive, depending on the product.

Texture and taste: customers describe Jimmy Joy’s meal shakes to be much smoother and easier to mix than Huel shakes. JJ flavours the product with real fruit.

Macronutrients: both JJ and Huel offer balanced, nutritionally complete meals but the split is different.

Production: JJ develops and manufactures in-house to offer nutritionally complete food at a starting price of only €1,59 per meal.

Plenny Shake Pro vs. Huel Original

In several aspects Jimmy Joy offers a similar experience to Huel but at a better price-to-value ratio. We will compare meals by using a single meal with a calorie count of 400 kcal as a reference point.

Per 400 kcal	Plenny Shake Pro v3.2 (Vanilla)	Huel Powder v3.1 (Vanilla)
Price (in €)	€1,80	€1,99 (≈9.5% more expensive)
Fat (g)	12	12
Carbs (g)	33	39
Fiber (g)	7.0	7.8
Protein (g)	35	30
Subscription discount	20%	10%
Quick and smooth mixing	✅	❌
100% nutritionally complete	✅	✅
Flavoured with real fruit	✅	❌
Prebiotics (inulin)	✅	❌
Probiotics	✅	❌
Portions per pouch	20	17

 

 

“I've tried both the Plenny shakes and the Plenny Shake Active, having previously used Huel. I find the Jimmy Joy products mix so much better and they taste great. The price is much more reasonable too.” — Daniel S.

 

Conclusion

You get a complete meal with either brand, but Huel costs about 10% more. JJ offers a better price-quality ratio. We prioritize high-quality ingredients that taste good and have a consistent, smooth texture in comparison.

 

 

Plenny Shake vs. Huel Essential 

Huel Essential has been formulated to be their more affordable option by increasing the carbohydrate content with starch which is a cheap simple carb, and decreasing the fat and fibre content. We will compare meals by using a single meal with a calorie count of 400 kcal as a reference point.

 

Per 400 kcal	Plenny Shake v3.0 (Vanilla)	Huel Essential (Vanilla)
Price (in €)	€1,59 (≈14.5% more expensive)	€1,36
Fat (g)	15	9
Carbs (g)	41	57
Fibre (g)	8,4	6,6
Protein (g)	20	20
Essential amino acids (g)	8,7	8,1
Subscription discount	20%	10%
Quick and smooth mixing	✅	❌
100% nutritionally complete	✅	✅
Flavored with real fruit	✅	❌
Prebiotics (inulin)	✅	❌
Probiotics	✅	❌
Flavours	10	2
Portions per pouch	10	22
Minimum purchase	2 pouches	1 pouch

 

Conclusion

At first glance, Plenny Shake and Huel Essential are nearly identical. They are both affordable meal replacements with the same protein count. However, Plenny Shake edges out the competition by including extras for your gut health. We add probiotics and inulin, which you won't find in Huel Essential. We also pride ourselves on our natural taste and smooth mixing.

 

 

Plenny Bar vs. Huel Bar

 

 

Per 400 kcal	Plenny Bar (Caramel Sea Salt)	Huel Complete Nutrion Bar (Chocolate Caramel)
Price (€)	€2,80	€4,96 (≈77% more expensive)
Fat (g)	18	14
Carbs (g)	37	36
Of which sugar (g)	4,3	3,1
Fibre (g)	8,6	12
Protein (g)	20	26
Subscription discount	20%	10%
Texture	Chewy with a crunch	Chewy
100% nutritionally complete meal	✅	❌
Probiotics	✅	❌
Prebiotics (inulin)	✅	❌
Minimum purchase	1 box	1 box

 

Conclusion 

The Huel Bar is over 60% more expensive for the equivalent 400kcal meal, and it requires twice the packaging, confirming it is a pricier and less sustainable option than a Plenny Bar. Plenny Bar also contains probiotics.

Shop Plenny Bar

 

Plenny Drink vs. Huel Drink

 

For this comparison, we’ve compared the nutritional information per 400 kcal of Vanilla flavour. 

 

Per 400 kcal	Plenny Drink (Vanilla)	Huel Drink (Vanilla)
Price (in €)	€3,08	€4,40 (≈42% more expensive)
Fat (g)	15	19
Carbs (g)	45	34
Fibre (g)	6,9	6
Protein (g)	20	20
Subscription discount	20%	10%
Packaging	Tetra pack	Plastic bottle
100% nutritionally complete	✅	✅
Packed per	330 ml	500 ml
Units per pack	8	12

 

Conclusion

While both drinks are convenient options, the Plenny Drink offers better value. Huel costs roughly 34% more and contains 5 times more saturated fats due to their use of coconut oil.

We also take a different approach to sustainability. Our bottles are more concentrated at 330ml compared to Huel's 500ml. This means we don't ship unnecessary water around the world. Between the lower price, the added B12 for better absorption, and the lower carbon footprint, Plenny Drink is simply the smarter choice.

Shop Plenny Drink

 

Plenny Pot vs Huel Hot & Savory

For this comparison, we’ve compared the nutritional information per 400 kcal of the Cajun pasta. 

 

Per 400 kcal	Plenny Pot (Creamy Cajun Pasta)	Huel Hot&Savoury (Cajun Pasta)
Pricing per 400 kcal	€3,08	€3,60 (≈16% more expensive)
Fat (g)	13	8,8
Carbs (g)	45	52
Fibre (g)	12	6,2
Protein (g)	20	25
Subscription discount	20%	10%
Probiotics	✅	❌
100% nutritionally complete	✅	✅
Recyclable packaging	✅*	❌
Portions per pouch	10	7
Minimum purchase	1 pouch	1 pouch

*depending on your location 

 

Conclusion

When checking out hot meals, Plenny Pot turns out to be a more budget-friendly choice than Huel.

 

 

 

Plenny Protein  vs. Huel Complete Protein

 

 

Per portion	Plenny Protein Chocolate	Huel Complete Protein Chocolate Fudge Brownie
Pricing per portion	€1,08	€1,25 (≈15% more expensive)
Fat (g)	2,8	1
Carbs (g)	3,0	3,2
Of which sugar (g)	0,09	0,20
Fibre (g)	1,6	1,7
Protein (g)	25	20
Subscription discount	20%	10%
Omega 3 (g)	0,12	0,52
Probiotics	✅	❌
Antioxidants from microalgae	✅	❌
100% nutritionally complete	✅	✅
Portions per pouch	30	26
Minimum purchase	1 pouch	2 pouches

Remarks 

- Jimmy Joy is more affordable when comparing protein shakes. Complete Protein is 15% more expensive than the Plenny Protein and it contains 20% less protein per portion. 

- Plenny Protein contains a microalga called Tetraselmis chuii which is rich in superoxide dismutase (SOD), a strong antioxidant that can support faster recovery and performance in daily exercise.
 

- Our pouches contain 30 portions while Huel’s only 26.

- Just like our other meals, Plenny Protein boasts a subtle and mild flavour. Unlike some alternatives on the market that tend to be overly sweet, we've crafted a smooth shake without overpowering sweetness. This approach is often employed to mask the bitterness of the protein isolates such as pea and rice products, but in our case, there's no need for such measures. Consequently, our shakes maintain a delightful balance without being excessively sweet.

 

Conclusion 

Jimmy Joy stands out as a superior choice for protein shakes in terms of affordability, protein content, and antioxidant support. Plenny Protein proves to be 15% cheaper than its counterpart, Huel’s Complete Protein, while offering 20% more protein per portion. Overall, Jimmy Joy offers a compelling combination of affordability, nutritional value, and taste in the realm of protein shakes

 

Shop Plenny Protein

 

 

Overall conclusion

The decision as to which nutritionally complete food to use is a personal one that’s connected to your own individual goals. Regardless of your choice, you’ll most likely set a step in the direction of a more sustainable lifestyle.

We are confident that Plenny meals taste better, but we’ll let you be the judge of that…

That’s why we encourage you to try Jimmy Joy and Huel to see which you prefer.

Unlike Huel, we offer a 30-day money-back guarantee even if you’ve already opened the meals. If for whatever reason you are not happy, contact us at love@jimmyjoy.com for a full refund - no questions asked.