Jimmy Joy and Huel Comparison

future food Jimmy Joy and Huel comparison


First, we’d like to give a nod to the team at Huel. Like Jimmy Joy, they’ve developed great nutritionally complete meals. And if you’re here because you’re evaluating Jimmy Joy vs. Huel, then you’re already doing the right thing.

This comparison will help you to inform yourself about the contents of each product. Ultimately, you decide what the best meal shake, bar, or drink is.

What are you looking for in a complete meal? Maybe you’re thinking about replacing one meal with a drink. Or maybe you’re looking for an afternoon snack and consider a healthy meal bar. It may be that meal shakes could support your weight gain goals.

Whatever the case, we hope this comparison helps!

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What are the main differences between Jimmy Joy and Huel?

  • Price: on average Jimmy Joy is about 74% cheaper than Huel.
  • Texture and taste: customers describe Jimmy Joy’s meal shakes to be much smoother and easier to mix than Huel shakes.
  • Macronutrients: both Jimmy Joy and Huel offer balanced, nutritionally complete meals but the split is different.
  • Production: Jimmy Joy produces in-house to offer nutritionally complete food at a low price point. Huel outsources its production.


Plenny Shake vs. Huel meal replacement shake

On various points, Jimmy Joy offers a similar experience to Huel, but at a better price to value ratio. Most people use complete meals within a varied diet. But to make the comparison easier to digest, we based it on a 2000kcal per day measure.

Plenny Shake Active v2.0 (Powdered food)

Started May 2014, The Netherlands

Huel v3.0 (Powdered food)

Started June 2015, United Kingdom

€5,95 per 2000 kcal


€9,10 per 2000kcal  

80% more expensive

75g of lipids

64g of lipids

185g carbohydrate

190g carbohydrate

39g of fiber

 35g of fiber

145g of protein

145g of protein



Mixes quickly with water

Doesn't dissolve easily

9 grams more unsaturated fats 


9 grams less fats

1,7 gram more saturated fats

Minimum order amount €50

15% subscription discount

Minimum order amount €54

10% subscription discount

flavored with real fruit

flavored with aroma’s (flavor boosts)

100% plant-based

100% plant-based

in-house production and fulfilment.

This is how Jimmy Joy keeps costs low

outsourced production and fulfilment

 Edited on 24/10/2019


“I've used a few different powdered foods but Jimmy Joy is the one I regularly come back to. The main appeal is the price - it's significantly cheaper than all the others on the market, while still ticking all the right boxes (such as high protein). The other big advantage over its competitors is the consistency: it's very smooth and dissolves nicely into an easy-to-drink shake. Some other brands, like Huel, are very very thick and often form lumps of undissolved powder no matter how much you shake them. That's never an issue with Jimmy Joy.” — Pb473


Remarks on the comparison of these meal shakes

  • Jimmy Joy adds no thickeners. Huel adds some thickeners: Guar Gum, Xanthan Gum.
  • Jimmy Joy uses only one sweetener: sucralose. Huel uses two types of sweetener.
  • Jimmy Joy doesn’t add MCT oils since there isn’t sufficient research on the benefits of MCT's. We add soy flour, which contains high amounts of unsaturated fats. This primarily consists of omega-6. This can result in a decrease in cholesterol levels.
  • Jimmy Joy adds inulin, which is a great prebiotic. Working together with the added probiotics, it has the ability to enhance and strengthen our gut microbiome.
  • Jimmy Joy adds all the essential vitamins and minerals. This is the most accurate way to ensure our bodies get all the nutrients. Huel doesn't do this. For example, Huel uses natural vitamin E. Huel also adds more vitamin D and C. Huel chooses to only add what is not present in their macro ingredients. This is a less secure method as vitamins and minerals in ingredients, like oats, vary.
  • Jimmy Joy and Huel meal shakes are both low in sugar. Huel contains a bit less sugar.
  • Jimmy Joy and Huel meal shakes use oats as the main ingredient. Oats are a great source of complex carbohydrates. They also provide some fats, protein, and micronutrients.
  • Jimmy Joy adds soy due to its bioavailability. It's easily absorbed by the digestive system. You can read more about this in our article about plant protein versus whey protein.
  • Jimmy Joy has a very smooth texture because of ultra-fine oats and flaxseed. It mixes with water easily. According to customer reviews, Huel is grittier, thicker and harder to mix.
  • Jimmy Joy offers a 15% subscription discount. With Huels bulk discount (€150+) Huel is still 26% more expensive.


    “I've tried both the Plenny shakes and the Plenny Shake Active having previously used Huel. I find the Jimmy Joy products mix so much better and they taste great. The price is much more reasonable to.” — Daniel S.


    Conclusion Meal Shake Comparison

    Both Jimmy Joy and Huel provide you with everything your body needs at a different price point. Huel uses more ingredients for functional reasons (thickeners, two types of sweetener). Jimmy Joy aims to find ingredients that have a great nutritional value, as well as being functional considering the taste and consistency.


    Plenny Bar vs. Huel Bar

    Huel recently introduced their v3.1 of the bars. Let's dive in and compare the two. This comparison is based on 100g/400kcal.

    Plenny Bar v2.0 (per 100g)

    Huel Bar v3.1 (per 100g)

    €2,50 per

    400 Kcal meal

    €3,85 per

    400 Kcal meal

    400 Kcal

    408 Kcal

    16g Fat

    16g Fat

    - 1,7g saturated fat

    - 5,2 Saturated fat

    39g Carbohydrates

    36g Carbohydrates

    - 6,3g Sugar

    - 16g Sugar

    8g Fibre

    9g Fibre

    20g Protein

    24g Protein

    Crunchy and chewy texture

    Chewy texture

    1,28g Salt 

    0,82g Salt

    No laxative effects

    Laxative effects 

    Edited on 03/12/2019


    Remarks on the comparison of these meal bars

    • Plenny Bar uses less packaging than the Huel Bar. Huel Bar is packed per 200 kcal, which is half of the Plenny Bars content. This means twice as much packaging is used.
    • Plenny Bar has a 4 month longer shelf life than the Huel Bar.
    • Jimmy Joy’s minimum purchase amount is 12 bars. Huel has a higher minimum purchase amount of 30 bars.
    • Plenny Bar contains less sugar. Huel bar has 10g more sugar per 100g.

    Plenny Bar has less effect on your blood glucose rise than the Huel Bar. Plenny Bar contains oats and chicory that keep this rise as low as possible and make you feel satiated longer. View the results of our blood glucose test here.


    Conclusion Meal Bar Comparison

    Less is more is a statement we truly believe in considering the development of the Plenny Bar. It contains less sugar compared to Huel, resulting in less effect on your blood glucose. Each Plenny Bar is 400 kcal so it uses less packaging. More sustainable for your health, and for the planet!


    Plenny Drink vs. Huel Drink

    Both Huel and Jimmy Joy have Ready-to-drinks in their range. We’ve compared the respective nutritional information below, per 2,000kcal. The main difference is that Plenny Drink follows the scientific recommendation by the World Health Organization. Read more about the science behind Plenny Drink

    Plenny Drink RTD Vanilla

    Huel RTD Vanilla

    €10,63 per 2000kcal (1-box subscription)

    €19,88 per 2000kcal (1-box subscription)

    *87% more expensive

    100g of protein

    From soy protein

    100g of protein

    From pea and rice protein

    72,5g of fat

    - of which 5g saturated fat

    93g of fat

    - of which 19.5g saturated fat

    223g of carbohydrates

    - of which 34,5g naturally occurring sugar

    169,5g of carbohydrates

    - 21,5g of naturally occurring sugar

    29,5g of fiber

    28.5g of fiber

    140 mcg of vitamin B12

    From cyanocobalamin

    4 mcg of vitamin B12

    From cyanocobalamin

    packed in Tetra carton

    Per 330ml

    packed in plastic bottles

    Per 500ml

     Edited on 16/06/2020 


    Remarks on the comparison of these ready-to-drinks

    • Jimmy Joy is more affordable when comparing ready-to-drinks. Huel RTD is 87% more expensive than the Plenny Drink.
    • Jimmy Joy focusses more on the healthy fatty acids such as omega 3 and 6. These are present in the amounts of 3,0 % and 8,2 % respectively. A sufficient intake of these fatty acids is linked with health benefits such as the prevention of heart diseases and strokes. Huel's Ready to Drink has 4 times more saturated fats, as they use coconut oil as a fat source. 
    • Jimmy Joy has higher amounts of carbohydrates according to the daily recommended amounts. In contrast, Huel does not reach the lower limit of carbohydrates that should be consumed according to substantive research of the WHO. See the following article on RDA. 
    • Jimmy Joy has higher amounts of vitamin B12. This vitamin has a low bioavailability. Read more about that here.
    • Jimmy Joy has a lower carbon footprint. Less water is shipped because of the more condensed amounts (330ml vs 500ml in Huel).


    Conclusion ready-to-drink comparison

    Ready-to-drink meals from Jimmy Joy are cheaper and contain less of the unhealthy saturated fatty acids. Besides taking your health into account, we work in a sustainable manner by shipping less water per product.


    Read what former HUELers have to say 



    Overall conclusion

    The decision as to which nutritionally complete food to use is a personal one that’s connected to your own individual goals. Regardless of your choice, you’ll most likely set a step in the direction of a more sustainable lifestyle.

    That’s why we encourage you to try Jimmy Joy and Huel to see which you prefer.