Introducing: Plenny Drink

Just two years ago we took our first steps towards a ready-to-drink (RTD) version of our Plenny Shake. We tested a lot of prototypes, with different protein sources and flavors. It was hard to get it right, but now, at last, we’ve got a great final product. May we present to you: Plenny Drink! From now on, you can drink your Plenny Shake straight from the bottle. No more measuring, weighing or shaking, no more cleaning your shaker bottle, no more white powder on your kitchen counter and your roommates being suspicious about it. Just a plain, simple product that needs no preparation. So what’s in Plenny Drink? Read on to find out.

 

Proteins

Let’s start off with our most important ingredients: oats and soy. We used the exact same oats we use for Plenny Shake and the Twenny Bar: ground oats that provide carbs, proteins, fibers and a bunch of vitamins and minerals. We add soy proteins to give the product the exact amount of proteins your body needs [1] to work properly, for example, to try and catch a squirrel, or to recover from squirrel bite wounds in your face.

Plenny Drink will provide you with the exact right amino acid profile. The World Health Organization has advised an intake of 0.66 gr of protein per kg bodyweight. If you would drink five Plenny Drinks per day, you would consume 60 grams of protein, more than enough to provide an average 80 kg weighing person of his daily protein needs. [1]

This is the amino acid profile in a bottle of Plenny Drink:

 Amino acid mg per bottle

Histidine 
Isoleucine 
Leucine 
Lysine 
Methionine and cysteine 
Phenylalanine and tyrosine 
Threonine 
Tryptophan 
Valine 

0920 mg
1471 mg
2803 mg
2365 mg
1040 mg
2919 mg
1472 mg
0492 mg
1617 mg

 

Fats 

Next stop: the fats. The oats and soy provide a bit of fat, but the main source of fats in Plenny Drink comes from the rapeseed oil we add. Why rapeseed oil? Well, this particular oil provides a lot of nice polyunsaturated fats, just a little bit of saturated fats and a great amount of omega 3 and 6. That’s the stuff your body loves. If you listen carefully while drinking Plenny Drink, you can hear your body moan softly from excitement. The World Health Organization has advised getting around 20 to 35% percent of your energy from fats. In our Plenny Drink 33% of the energy comes from fats. [2]

So how much omega fatty acids in a bottle of Plenny Drink?

Fatty acid g per bottle percentage of total energy

Alpha-linolenic acid (omega 3)
Linolenic acid (omega 6)

0.8 g
2.2 g

2.8%
8.1%

  

The amounts of omega 3 and 6 are based on the advice of the World Health Organization. The WHO stated: “The minimum intake values for essential fatty acids to prevent deficiency symptoms are estimated at a convincing level to be 2.5%E LA plus 0.5%E ALA.” [2] So yea, we covered the omega’s pretty nicely.

The fatty acid profile is based on a 2008 report from the World Health Organization: Fats and fatty acids in human nutrition. The report recommends 6 to 11% of the total energy intake to be from polyunsaturated fats, called PUFAs, and 15 to 20% to be from monounsaturated fats, called MUFAs. Wow, mind your language, World Health Organization, there might be children reading! In Plenny Drink, 11% of the energy intake comes from PUFAs and 19% from MUFAs. Hey! I said watch your tongue! [2]

 

Carbohydrates

For a sufficient amount of energy, we use maltodextrin derived from wheat. The World Health Organization states: “The consultation recommends an optimum diet of at least 55% of total energy from a variety of carbohydrate sources for all ages except for children under the age of two.” But you know what, since those World Health Organization-MUFAs wouldn’t mind their language, we’re gonna go a bit lower to get more energy from good fats. We came up with 53% of total energy from carbohydrates in a bottle of Plenny Drink.

So why maltodextrin? It’s an ingredient we use for energy purposes. [3] It provides only glucose molecules, which the mitochondrion in your body needs to make energy. maltodextrin is an essential ingredient to provide a good working body. Next, to that, the Glycemic Index (GI) won’t hit the ceiling, since we also add a lot of protein and fats. This makes the GI not go buck wild, keeping you balanced instead of making you want to take a 14-hour nap after lunch. For more information, check out this article.

And what about the sugar content? The WHO has recommended strongly to get less than 10% of your energy from sugars in a report from 2015. [7] If you would solely drink Plenny Drinks you would get 7% of your energy from sugars.

 

Fibers

We also added some extra fibers to our new product. One bottle contains 5.9 grams of fibers, so when you drink five Plenny Drinks a day, you will get 29.5 grams of fibers. We set this amount based on a few authorities’ recommendations. The Dutch Authority, for instance, advises 30 to 40 grams of fibers a day [4], and the American Heart Association Eating Plan suggests the daily recommended intake of fiber is 25 grams of fiber in a 2,000 calorie diet. Another box checked! ☑

 

Micronutrients

Next, to all the macronutrients, we also looked after the little guys and did not forget about the micronutrients in Plenny Drink. We added all the necessary vitamins and minerals to provide the recommended daily intake European Regulation 1169 has established. [6] Every Plenny Drink bottle contains 20% of your daily needs of micronutrients.

What else? Right! The flavoring. Our first Plenny Drink is vanilla flavored. We added real ground vanilla seeds and a vanilla aroma to make it taste ridiculously nice. And we hope you will enjoy it as much as we do.

Please let us know what you think as soon as you get your hands on a Plenny Drink by sending an email to love@jimmyjoy.com (or just click here).


Check out Plenny Drink
 

 

  1. WHO. (2007). Protein and amino acid requirements in human nutrition. Geneva: World Health Organization.
  2. WHO. (2010). Fats and fatty acids in human nutrition. Geneva: World Health Organization.
  3. WHO (1998). Carbohydrates in human nutrition. Rome: World Health Organization.
  4. Health Council of the Netherlands. Guideline for dietary fiber intake. The Hague: Health Council of the Netherlands, 2006; publication no. 2006/03E.
  5. AHC. (2016). Whole Grains and Fiber. Retrieved from URL (hyperlink: http://www.heart.org/HEARTORG/HealthyLiving/HealthyEating/HealthyDietGoals/Whole-Grains-and-Fiber_UCM_303249_Article.jsp#.WytcHqczYdp )
  6. EU. (2011). on the provision of food information to consumers. European Parliament, Council of the European Union.
  7. WHO (2015). Sugars intake for adults and children. Geneva: World Health Organization.

Comments

  • Posted by Jimmy Joy on

    Hi Jim,

    Thanks for getting in touch! The Plenny Drink doesn’t necessarily need to be refrigerated. However, we recommend to drink it cold since it tastes better that way! (in our opinion)

    Cheers!

  • Posted by Jimmy Joy on

    Hi Mike!

    The Plenny Drink has a best-before-date of 9 months after production :)

    Have an awesome day!

  • Posted by Jimmy Joy on

    Hi John!

    Hmm, could you please elaborate on that question? What do you mean by form?

    Let me know so I can answer your question as complete as possible!

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