6 reasons to drink your breakfast.

Ready in 30 seconds. Faster than your coffee machine.

Scoop. Water or milk. Shake. That's the whole recipe.

No pan, no washing up, no decisions before you're properly awake. "No time for breakfast" stops being a sentence you say.

It's a meal. Not a protein shake.

Protein shakes give you protein. That's one job out of many.

Plenny Shake does the whole job: 25g protein, slow carbs, good fats, fibre, and all 26 vitamins & minerals your body needs*, balanced into one 400 kcal meal. Drink it at 8 and you're full until lunch.

* 26 sounds oddly specific. It is. It's the official list of all essential micronutrients.

It costs less than the meal deal you grabbed instead.

A full Plenny Shake meal starts from £1.39. The coffee and pastry on the way to the station can't say that.

And unlike the pastry, this one actually counts as breakfast.

From £1.39 per meal with a subscription. Pause, skip or cancel anytime. One-time: £1.74 per meal.

The best of nature and science.

Nature brings the base: oats, soy, rice and flaxseed. Our nutrition team brings the rest: every vitamin, mineral and macro dialled in to what we know you need.

The formula is on version v4 after 12 years of refining, and we keep tweaking it as the science moves.

8 flavours. Never boring.

The usual problem with eating the same breakfast: it gets old. Hard to pull off with 8 flavours to rotate through.

Chocolate Monday, Banana Tuesday, Tropical when you're feeling brave. The flavour is the only decision left to make.

250,000 customers can't be wrong.

Statistically, a few of them might be. But 50 million meals shipped since 2014 is a lot of breakfasts!

That's not us being persuasive. That's a quarter of a million people who've sorted their mornings.