6 reasons to drink your breakfast.

Scoop. Water or milk. Shake. That's the whole recipe.

No pan, no washing up, no decisions before you're properly awake. “No time for breakfast” stops being a sentence you say.

Protein shakes give you protein. That's one job out of many.

Plenny Shake does the whole job: 25g protein, slow carbs, good fats, fibre and all 26 vitamins & minerals your body needs^*, balanced into one 400 kcal meal. Drink it at 8 and you're full until lunch.

And it does that every single day. No guessing whether you ate well this morning, because you know you did.

A full Plenny Shake meal starts at £1.32.^*

A coffee and a croissant on the way to the station can't say that. And unlike the croissant, this one actually counts as breakfast.

Nature brings the base: oats, soy, rice and flaxseed. Our nutrition team brings the rest, with every vitamin, mineral and macro dialled in to what your body actually needs.

The formula is on v4 after 12 years of refining, and we keep tweaking it as the science moves.

The usual problem with eating the same breakfast every day: it gets old fast. Harder to manage with 8 flavours to rotate through.

Chocolate on Monday, Banana on Tuesday, Tropical when you're feeling brave. Same complete nutrition in every bag, so the flavour is the only decision left.

Statistically, a few of them might be. But 50 million meals shipped since 2014 is a lot of breakfasts.

Which is a quarter of a million people who've stopped thinking about their mornings altogether.