Build your own Starter Box

Plenny meals offer a perfect balance of plant-based protein, carbs, essential fats, fibre, all 26 essential vitamins & minerals, pre- and probiotics. Enjoy a well-balanced breakfast, lunch, or even dinner without any cooking.

Our Starter Box is a great way to get started! With every Starter Box comes a FREE stainless steel shaker, a stainless steel scoop, and a starter guide (€20 value) to help you get started!


Pick your favourite Shake flavour

10 meals per bag
Try more flavours?

Pick your favourite Bar flavour

12 meals per box
Try more flavours?

Pick your favourite Drink flavour

8 meals per box
Try more flavours?

 Add Free Shaker & Scoop

One box to get you started

This starter box contains everything you need to get started and some extra goodies. Thousands of customers got started the same way!

Complete Nutrition

Contains all your daily nutritional needs as recommended by the World Health Organisation.


100% vegan. This means no animal products and a low impact on our planet.


From only €2,83 per meal. Eat what you need and save precious time, money and effort.

Our Most Complete Box

Vitamins and Minerals

All 27 essential vitamins and minerals in bioavailable forms and perfect amounts.

High in Protein

Each shake, bar or drink contains 20g of the best plant based protein.


Lots of natural plant based ingredients with proven benefits.

Omega 3,6,9

Excellent fatty acid profile, low in saturated fat and high in omega.


Soluble and insoluble fiber, keeping you full and your digestive system healthy.

Low in sugar

Slow-releasing carbs and low GI to give you sustained energy throughout your day.

And much more...

  • Low GI
  • Smooth texture
  • BCAAs
  • Recyclable packaging
  • 4,6 out of 5 star review average
  • Low impact on the environment
  • Naturally flavored
  • 100% plant-based

Developed by nutritionists

We’re constantly innovating to create the healthiest food that is scientifically possible. Our certified food technicians and research analysts do their own research and keep a close eye on recommendations of established health and nutrition institutions such as the World Health Organization and the European Food Safety Authority.

What's inside?

Our meals are made from real food. They contain everything your body needs to stay healthy, and more importantly, maintain its high level of awesome. Our plant-based ingredients consist of a fine blend of oats, soy flour, milled golden flaxseed, canola oil and 27 essential vitamins and minerals. As a result, each meal provides a great amount of protein with a complete amino acid profile, an adequate amount of good fats with plenty of omega 3 and 6, slow-releasing complex carbs for energy, low sugar and plenty of fiber to help your digestive system..

Sustain our planet

Jimmy Joy isn’t only good for your health either... We promote sustainable dietary habits on all levels of the food chain. But don’t worry, we’ll keep it short. One, all our products have a shelf life of 12 months, so there’s zero food waste and minimal material waste. Two, all our ingredients are plant-based. Three is the number of times our Plenny shakes are more sustainable than the average diet. Yes, three times! That’s pretty good, but we won’t stop improving the way we do things until we’ve made you and our moms totally proud.

250,000+ happy customers

Since our start in 2014, we have shipped over 45 million meals to 88 countries worldwide. Our loyal community has blessed us with 28k+ reviews with an average score of 4.42 out of 5. Which is really high, especially when you consider that those missing 0.58 stars are just the work of our begrudging exes.

Frequently asked questions

As with any dietary change, our body may need some time to adjust to ''new'' kinds of food. Therefore we recommend to start with replacing one meal a day for the first few days so you can see how your body reacts.

Who are we to disagree? Jimmy Joy is made of the best of nature and science combined. Each meal has the perfect amount of protein with the right amino acid profile, good fats with plenty of omega 3 and 6, slow releasing complex carbs, high fiber to help your digestive system, low sugar and 27 essential vitamins and minerals. It’s formulated by our certified food technicians and dieticians to hit 100% of your official recommended nutrient intake as recommended by the World Health Organisation.

Ever won 1 grand at a lottery? It's like that plus a satisfied appetite for at least 4-5 hours. More energy, no hunger but no stuffed feeling either.

Plenny Bar, Drink Pot are 400kcal per meal. The Plenny Shakes recommended meal size is also 400kcal and one bag contains 4000kcal (10 meals). You can go as big (or small) as you'd like though.

It sure is!

No, they're not. The oats we use are processed in a factory that also processes gluten, so there might be some gluten residue.

We definitely approve of eating a balanced, varied diet that provides you with the right nutrients. However, doing groceries, thinking of what to eat, cooking up a meal and those damned dishes can be quite demanding sometimes. For those moments where you don't want to be bothered by all of this, we have made a meal that easily supplies you with all the nutrients your body need. This is quite unique, as under-eating, over-eating, not eating the right food or skipping meals happens more often than you think, and may cause a vitamin-deficiency. But we've covered all the bases so you don't have to worry about it anymore.

That's up to you. It is theoretically possible and some people have done it. However we understand that the social aspect of having a 'traditional' meal with friends and family, or having variation in your diet shouldn't be neglected either. Find a balance that suits you.

Plenny Shake here

Plenny Drink here

Shaker here