Jimmy Joy and Huel Comparison



First, we’d like to give a nod to the team at Huel. Like Jimmy Joy, they’ve developed great nutritionally complete meals. And if you’re here because you’re evaluating Jimmy Joy vs. Huel, then you’re already doing the right thing.

This comparison will help you to inform yourself about the contents of each product. Ultimately, you decide what the best meal shake, bar, or drink or hot meal is.

What are you looking for in a complete meal? Maybe you’re thinking about replacing one meal with a drink. Or maybe you’re looking for an afternoon snack and consider a healthy meal bar. It may be that meal shakes could support your weight gain goals.

Whatever the case, we hope this comparison helps!


Jump to specific a comparison:


What are the main differences between Jimmy Joy and Huel?

Price: on average Jimmy Joy is about 74% cheaper than Huel.
Texture and taste: customers describe Jimmy Joy’s meal shakes to be much smoother and easier to mix than Huel shakes. Jimmy Joy flavours the product with real fruit.
Macronutrients: both Jimmy Joy and Huel offer balanced, nutritionally complete meals but the split is different.
Production: Jimmy Joy produces in-house to offer nutritionally complete food at a low price point starting €1,35 per meal. Huel outsources to an external production facility.


    Plenny Shake Active vs. Huel meal replacement shake


    On various points, Jimmy Joy offers a similar experience to Huel, but at a better price to value ratio. Most people use 1-2 complete meals per day. But to make the comparison easier to digest, we based it on a 2000kcal per day measure.

    Per 2000 Kcal
    Plenny Shake Active v3.1

    Huel Powder v3.0

    Pricing in €

    €9,10 (18% more expensive)  

    Fat (g) 65 64
    Carbs (g) 155 190
    Fiber (g) 36 35 
    Protein (g) 175 145
    Subscription discount 15% 10%
    Quick and smooth mixing   ✅  ❌
    100% nutritionally complete
    Flavored with real fruit

    In-house production facility -This is how we keep costs low.


     Edited on 30/12/2022


    “I've used a few different powdered foods but Jimmy Joy is the one I regularly come back to. The main appeal is the price - it's significantly cheaper than all the others on the market, while still ticking all the right boxes (such as high protein). The other big advantage over its competitors is the consistency: it's very smooth and dissolves nicely into an easy-to-drink shake. Some other brands, like Huel, are very very thick and often form lumps of undissolved powder no matter how much you shake them. That's never an issue with Jimmy Joy.” — Pb473


    Remarks on the comparison of these meal shakes

    - Jimmy Joy adds no thickeners. Huel adds some thickeners: Guar Gum, Xanthan Gum.
    - Jimmy Joy uses only one sweetener: sucralose. Huel uses two types of sweetener.
    - Jimmy Joy doesn’t add MCT oils since there isn’t sufficient research on the benefits of MCT's. 
    - Jimmy Joy adds inulin, which is a great prebiotic. Working together with the added probiotics.
    - Jimmy Joy and Huel meal shakes use oats as the main ingredient. Oats are a great source of complex carbohydrates.
    - Jimmy Joy adds sustainably sourced soy due to its bioavailability. It's easily absorbed by the digestive system. You can read more about this in our article about plant protein versus whey protein.
    - Jimmy Joy has a very smooth texture because of ultra-fine oats and flaxseed. It mixes with water easily. According to customer reviews, Huel is grittier, thicker and harder to mix.
    - Jimmy Joy offers a 15% subscription discount instead of 10%


        “I've tried both the Plenny shakes and the Plenny Shake Active having previously used Huel. I find the Jimmy Joy products mix so much better and they taste great. The price is much more reasonable to.” — Daniel S.


        Conclusion Meal Shake Comparison

        Both Jimmy Joy and Huel provide you with everything your body needs but at a different price point. Huel powder is 39% more expensive. Jimmy Joy aims to find high quality ingredients that have a great nutritional value, as well as being functional considering the taste and consistency. 



        Plenny Bar vs. Huel Bar




        Huel recently introduced their v3.1 of the bars. Let's dive in and compare the two. This comparison is based on 100g/400kcal.


        Plenny Bar

         Huel Bar

        Pricing per 100 gram / 400kcal


        Fat (g)


        Carbs (g) 39 36
        Fiber (g) 8 9
        Protein (g) 20 24
        Subscription discount 15% 10%
        Texture Crunchy with a bite  chewy
        100% nutritionally complete
        Flavored with real fruit

         Edited on 23/04/2021

        Remarks on the comparison of these meal bars

        - Plenny Bar uses less packaging than the Huel Bar. Huel Bar is packed per 200 kcal, which is half of the Plenny Bars content. This means twice as much packaging is used.
        - Plenny Bar has a 4 month longer shelf life than the Huel Bar.
        - Jimmy Joy’s minimum purchase amount is 12 bars. Huel has a minimum purchase amount of 30 bars. 
        - Plenny Bar contains less sugar. Huel bar has 10g more sugar per 100g. 


        Conclusion Meal Bar Comparison

        Plenny Bar contains less sugar compared to Huel Bar (8,3g more per 100g). Each Plenny Bar is 400 kcal so it uses less packaging. More sustainable for your health, and for the planet!

        Shop Plenny Bar



        Plenny Drink vs. Huel Drink




        For this comparison we’ve compared the nutritional information per 2,000kcal. 

        Per 2000kcal

        Plenny Drink

         Huel Drink

        Pricing per 2000 kcal


        Fat (g)


        Carbs (g) 223 196,5
        Fiber (g) 29,5 28,5
        Protein (g) 100 100
        Subscription discount 15% 10%
        Packaging Tetra pack  Plastic bottle
        100% nutritionally complete
        Packed per 330 ml 500ml

         Edited on 23/04/2021


        Remarks on the comparison of these ready-to-drinks

        - Jimmy Joy is more affordable when comparing ready-to-drinks. Huel RTD is 55% more expensive than the Plenny Drink.
        - Huel's Ready to Drink has 4 times more saturated fats, as they use coconut oil as a fat source. There is no scientific consensus on the benefits of coconut oil.
        - Plenny Drink has higher amount of vitamin B12 - B12 has a low bioavailability so we add more to compensate for this.
        - Jimmy Joy has a lower carbon footprint. Less water is shipped because of the more condensed amounts (330ml vs 500ml in Huel).


          Conclusion ready-to-drink comparison

          Plenny Drink from Jimmy Joy has a better price-quality ratio. Besides taking your health into account, we work in a sustainable manner by shipping less water per product. 

          Shop Plenny Drink



          Overall conclusion

          The decision as to which nutritionally complete food to use is a personal one that’s connected to your own individual goals. Regardless of your choice, you’ll most likely set a step in the direction of a more sustainable lifestyle.

          That’s why we encourage you to try Jimmy Joy and Huel to see which you prefer.